What Is Marketing Automation?

Marketing automation is the technology that allows companies to streamline, automate, and measure marketing tasks and workflows so they can increase operational efficiency and grow revenue faster.

 

Feature Benefits

A few of the key features that our Marketing Automation solution provides.

Behavioral-Based Email Automation

Put an end to “email blasts” and start conversations that lead to conversions. Go beyond the functionality of traditional email service providers (ESPs) with “after-the-click” tracking for truly personal messaging. Send every lead just the right information at critical points in their unique buying process. Notify salespeople to act at just the right time.

Marketing Automation provides complete information on a visitors’ activity after they click through from an email. Know every page visit, form fill-out, webinar sign-up, and white-paper download from the email campaigns you send.

Engage Leads at Critical Points

Our powerful but easy-to-use rules engine simplifies marketing automation. Use workflows to engage leads at critical points in their unique buying process. Receive a list of the day’s hot-test leads right in your inbox, and act at just the right time to convert to sales.

Identify hot prospects with lead scoring based on engagement, page tracking, fit and more. Widen your sales funnel with powerful tools built to convert leads to sales.

Lead Scoring

Focus your sales team on hot prospects. Score leads based on engagement. Increase or decrease scores based on page visits, filled out forms, content downloads and the demographic characteristics that fit your sales model. Decrease scores by setting a “decay rate,” and automatically nurture leads until they are ready to be sold.

VisitorID Identifies More Leads

Identifying 2x as many visitors to your site is just the beginning. Use behavioral-based tracking to truly understand what motivates each click. Receive a list of the day’s hottest leads right to your inbox and act at the just the right time to convert to sales.

Cut Through The Noise

Make key decisions with accurate and relevant data. Slice and dice powerful metrics into customized reports. Understand end-to-end ROI and share key information with your team, clients and customers.

Fully Integrated Call Tracking

The days of having to use different software to track leads that come in by phone and by form are behind us. Go beyond traditional marketing automation and call-tracking capabilities and finally see the full picture of all of your marketing tactics.

Questions? Ready to Get Started?

Our team is ready to answer any and all questions
to show you how marketing automation makes your sales process
easier and more effective.